The days of promotional content being only intended for direct response advertising are gone. OTT (Overthe-Top) advertising is a new, modern way to use them. It is a great opportunity for established retailers to advertise. It works in the same way as a search engine, social networking, and affiliate marketing. It allows for audience targeting. This is precisely what gives such commercials an edge over traditional TV advertising. You can get the best guide on ctv advertising.
What makes OTT advertising a part of digital market strategy? Internet marketing, as you may remember, is all about using digital technologies and the World Wide Web to promote product/service promotions. OTT is based on a similar concept. It offers content (movies, webseries and TV content) via smart TVs and streaming devices as well as mobiles. The common element? Internet. It would be unfair to exclude OTT ads from digital marketing strategies. Forbes, the popular magazine, has also written a post on the topic. This establishes a connection between them.
But this is not where we want to shine the light. Today we will be discussing OTT ads and why they are a potential opportunity for online retailers.
OTT is widely utilized
Covid-19 has imposed restrictions on people’s movement. OTTs are the most popular entertainment source, as everyone has chosen to stay in their homes. This has allowed subscribers to see more OTT ads than their Instagram feed. This allows you to predict the movements of your consumers. OTT ads are the best investment for retailers if you want to remain competitive in the market.
Targeting is simple
OTT allows retailers to gather demographic information from streaming services and then combine it with data gleaned from loyalty programs or mailing lists to create cross-device graphing. This information can be used to create OTT ads for customers.
Let’s suppose, for instance, that you have the geofencing information of your competitor. You can then get a sense of who their customers are and what they’ve bought. You can now promote the benefits of buying the same products in your retail store by targeting and/or retargeting. This OTT commercial will assist you in your job. This is exactly how to capture the market.